Support Us

There are many ways through which you as an individual can support our work in India:

Action Village India (AVI) is building a community of individuals interested in supporting people living in rural India to claim their rights and improve their standards of living. We do this by working hand-in-hand with our established Indian partners to develop projects in our key areas of impact. We send as much of your donations as possible directly to India to the women, men and children who really need it, keeping our overheads in the UK to a minimum with a very small dedicated team and working from a shared office space. All our projects are managed by Indian partner organisations.

You can also support us through organising your own fundraising event or through supporting and attending one of our fundraising events.

Regular Donations

These are examples of what has been achieved with regular support for Action Village India’s work with partners across India. The life changing initiatives that can happen will naturally change with progress.  Please, be part of the change.

If you are a UK Taxpayer, by ticking on the Gift Aid option you can increase your donation by 25% at no extra cost to you.

£20 a month could provide continuing support to a mother and their new born baby to receive a post-natal package of medicine and essential provisions.

£35 a month could provide seeds to enable 120 families to grow their own vegetables a year.

£40 a month could allow 12 girls to keep attending school and tuition classes on a regular basis.

£50 a month could offer continuing support to people with a disability to take loans and set up a small business.

£100 could offer continuing support to very poor families to improve their homes through the installation of toilets and washing facilities.

Alternatively, select your own monthly donation amount. Anything you can give will make a real difference.

If you prefer to send us a cheque, you can do so at 5 Balls Pond Road, London N1 4AX. Please make it payable to Action Village India.

If you prefer to make a direct bank transfer, you can do so using the following bank details:

Action Village India
Sort-code: 12-01-03
Account Number: 00340397
IBAN: GB20 BOFS 1201 0300 3403 97

One-Off Donations

You can choose exactly how much you want to give and, if you like, for your donation to support a specific project. If you are a UK Taxpayer, by ticking on the Gift Aid option you can increase your donation by 25% at no extra cost to you.

To sign up to our free newsletter for information about our work and partners in India please click here.

If you prefer to send us a cheque, you can do so at 5 Balls Pond Road, London N1 4AX. Please make it payable to Action Village India.

If you prefer to make a direct bank transfer, you can do so using the following bank details:

Action Village India
Sort-code: 12-01-03
Account Number: 00340397
IBAN: GB20 BOFS 1201 0300 3403 97

Solidarity Appeal

As we all have been witnessing, the crisis in India is deepening and spreading. The second wave of pandemic (CV-19) is affecting almost two-thirds of the population directly or indirectly. This second wave comes on the back of widespread food and financial insecurity among the poorest households in India. According to an estimate (by the Indian Institute of Technology), the pandemic may cause serious hunger, unemployment and medical emergencies this year.

The situation is precarious in extremely polluted cities like New Delhi where many people have died, mostly due to lack of oxygen and access to timely treatment. Lockdowns have been imposed in the States of New Delhi, Karnataka, and in many parts of Maharashtra, Kerala, Tamil Nadu, and Gujarat. As we saw with the first lockdown, thousands of migrant workers have again started to return to their home villages. The uncontrollable spread of Covid-19 is reaching the already vulnerable communities in rural India, home to 800 million Indians.
We have been in touch with our partners in India and they are expecting the coming weeks to get much worse. They continue to work tirelessly to support the communities they work with and to strengthen community, humanity, and solidarity.

We continue to offer support and raise funds through our solidarity appeal which we started at the beginning of the pandemic in 2020.

The communities where partners have been working in, often for decades, are some of the poorest in India. Many are/were homes to migrant workers who left because of poverty who are now being forced to return. We continue to humbly ask you to share what you can with the women, men and children of the communities where partners are working.

At present, our partners are asking for support to contribute to the following activities:

Ekta Parishad, Nationwide (with a greater focus in Chhattisgarh and Madhya Pradesh)

  • Ensure food materials to the poorest of poor people and protect them from hunger or physical illness that emerges after food shortages.
  • Ensure emergency medical assistance to the poor people including providing emergency ambulance services, financial assistance for vaccinations and oxygen cylinders, distribution of masks and providing financial assistance to Ekta Parishad’s frontline activists in case of medical treatment.

Nav Bharat Jagriti Kendra (NBJK), Jharkhand and Bihar

  • NBJK has turned one ward in their eye-hospital to a Covid ward where they will provide 30 beds for Covid patients. Twenty of them will be provided with oxygen.
  • An emergency pool of oximeters, steam-inhalers, nebulizers, and Oxygen Cylinder/ concentrators will be made available for the patients in Hazaribagh district. Through newspapers and other communication tools, Covid-patients from marginalised backgrounds will learn of these services and encouraged to make use of them for urgent situations.
  • Support to Covid patients who can’t afford care will be given through mobilising essential medicine-kits required for the treatment of Covid. These will be acquired from manufacturers/stockists as they are not available in local medicine shops or in government Community health centres or public health centres.
  • Leaflets in the local language will be printed and distributed with useful telephone numbers and information about safety against Covid and steps to take for immediate relief at home or whether to have a consultation with doctors online and, in serious conditions, to go to hospital.
  • To provide PPE Kits, hand-sanitizers, general masks, Oxygen Masks and other essential materials to health workers in need and to patients as per their needs

Regional Centre for Development Cooperation (RCDC), Odisha

  • Relief and awareness activities
  • Providing mask and sanitizer kits, and if lockdowns are imposed, provide personal hygiene kits to women.
  • Looking after the needs of the elderly and disabled
  • Arranging treatment and hospital admission for the sick
  • Counselling those affected by disease and livelihood impairment/ loss.
  • Integrating government schemes and programmes that seek to address needs of people under lockdown.
  • Guiding the in-country migrants and looking after their testing and quarantine needs
  • Ensuring livelihoods options for in-country migrants
  • Setting up herbal gardens and engaging with local herbalists
  • Strengthening home based nutrition gardens

Centre for Rural Systems and Development (CRUSADE), Tiruvallur District, Tamil Nadu

  • Providing one kg each of two types of pulses, oil, jaggery and ragi flour to 2000 families.
  • Testing the community for fever and oxygen levels to limit the spread of Covid.
  • Provide health supplements and masks.

Association for Sarva Seva Farms (ASSEFA), Tamil Nadu

  • Awareness-creation amongst the public on preventive measures against Covid 19 – wearing masks, hand washing, social distancing and vaccination.
  • Strengthen primary Health Centres’ (PHCs) campus: Men and materials are available in PHCs, but the resources are limited. It is proposed to fill up the gaps to make the PHCs congenial to the patients with facilities such as availability of safe drinking water, medical waste disposal, wheelchairs, special facilities for people living with a disability, planting tree crops, fencing, etc.
  • Support sanitation workers with the supply of preventive kits – masks, sanitisers, sterilized cover coats and other essential supplies.
  • Supply of food-pack materials.
  • Provide safe drinking water.
  • Promotion of tree crops in the community lands, as well as in interested farmers land to create a healthy environment.

EquiDiversity Foundation (EDF), West Bengal

  • Work with the government health team (BMOH) at the Block level for vaccination drives. EDF will be to make people aware, mobilize the community and support the health team on the days of the campaign for refreshments.
  • Provide one-month dry rations for families with covid positive patients and those who will be hit hard due to the lockdown.
  • Revival and strengthening of the Covid Isolation Centre in Sreenarayanpur Purnachandrapur GP, Pathar Protima.
  • Nutrition garden programme, agriculture/horticulture seed and sapling distribution for the affected families.
  • Psycho-social support to women, children, youth and EDF team to deal with the calamity and strengthen resilience- telephone connection support.

Become A Member

We invite you to become an Action Village India member. For just £24 a year (£2 a month), you can become a member and:

  • Be supporting AVI and its vital work with partners in India
  • Attend our Members Day which will include discussions about development in India, maybe a cultural programme and a delicious Madras Café meal
  • Have the right to attend and vote at the Action Village India Annual General Meeting
  • Receive, if you wish, our regular update on partners work and related news articles from India
  • Have a point of contact at AVI for any questions related to the charity and our partners’ work
  • The chance to join staff and members during our Christmas drinks and any other get togethers.
  • Receive invites to events organised by AVI and partner organisations
  • Receive notices of forthcoming events
  • Receive occasional discounts on AVI merchandise

Please register to become a member below. If you have any questions, please email us: [email protected].

If you are a UK Taxpayer, by ticking on the Gift Aid option you can increase your donation by 25% at no extra cost to you.

Employer Match Funding

You can also fundraise for AVI and maximise your fundraising efforts through employer match funding. Matched funding is where your employer pledges a sum of money relating to the amount you have raised or donated. Not all companies offer matched funding, but many do as part of their Corporate Social Responsibility (CSR) programme.

Please contact us if you would like more information about this.

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Legacy Giving

Leaving a Legacy to Action Village India in your will can be a long-lasting and impactful way to make a real difference to the lives of some of the poorest women, men and children in rural India.

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A Gift in your Will

Your Will is first and foremost to protect those you care for, but it can also represent an opportunity to continue supporting the causes that are important to you.

AVI understands better than anyone that family and friends come first in one’s financial plans, which makes the gifts we do receive so greatly appreciated.

Why give to Action Village India

What motivates individuals to support AVI is: to enable the poorest in India to improve their standards of living: to promote access to basic services like water, education, justice and healthcare; to support people in helping themselves out of poverty by accessing and securing their rights..

Any gift left to AVI will be tax-free, so the money that would have gone to the Inland Revenue will be spent on funding projects in rural India. This is the case if you leave a percentage of your estate (a residuary gift) or a lump sum (a pecuniary gift). Either amount will make a real difference to the lives of families we support through our partners.

What your money will do

A legacy from you could transform the lives of some of the poorest people in the communities our partners work in, well into the future.

Every gift in every will makes a very real difference, however big or small.

By donating to AVI in your will, you can leave a lasting legacy to the people of rural India.

We would be grateful if you would consider letting us know that you have included Action Village India into your will. This will help us to plan for the future and we would also value the opportunity to thank you, and with your permission, keep you up to date with our work.

Legacy Pledge Form

Find out more about inheritance tax and charitable giving visit HMRC.


Asking friends and family to donate to AVI is a lasting and meaningful way to pay tribute to your chosen one.

There are two ways to hold a funeral collection. For online donations, open a tribute page quickly and easily.

You can also request collection envelopes that family and friends can use to make private donations. When all donations have been received, we will inform you of the total amount raised in memory of your loved one.

However you choose to give in memory of someone special, we are here to support you.

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Legacy Leaflet

Payroll Giving

Payroll Giving is a flexible scheme which allows anyone who receives their pay through payroll to give regularly and on a tax-free basis to the charities and good causes of their choice.

Payroll Giving donations are deducted before tax so for every £1.00 that you give it will only cost you 80p, and if you’re a higher rate taxpayer it will only cost you 60p.

Payroll Giving (also known as Give As You Earn or workplace giving) is a valuable, long-term source of revenue for AVI and because it is tax free – it is a cheaper way for you to donate.

Over 9000 companies offer payroll giving – check if your company does at

Or contact us if you have any queries.

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Trusts and Foundations

AVI and our partners are incredibly grateful to the many Trusts and Foundations who have supported our work and projects over the past 30 years. These grants and donations form the backbone of our funding and are vital to our work. They have contributed to making a huge difference to people’s lives and livelihoods in rural India. Warm thanks!

Over the past few years we have been supported by:

Allan and Nesta Ferguson Charitable Trust, Big Lottery Fund, CLSA Chairman’s Trust, Cotton Trust, Dorfred Charitable Trust, Eleanor Rathbone Charitable Trust, Geoff Herrington Foundation, Harris Freeman Foundation, JA Gillett Charitable Trust, K M Harbinson Trust, Mrs M A Lascelles Charitable Trust, Oakdale Trust, Open Gate Trust, Philip Henman Trust, Returned Volunteer Action, R H Southern Trust, Sevenhills Wholefoods Fund, Southall Trust, Souter Charitable Trust, the Sundarama Trust, Westcroft Trust, William A Cadbury Charitable Trust and Zephyr Charitable Trust.

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Partnerships are at the heart of what we do – this is not just the partnership with the partners we support in India, but also with individuals and groups that we collaborate with here in the United Kingdom. We have been lucky that we have a great group of people who share our ethos, and work with us to continue our support to communities in rural India. The range of collaborations is diverse, and include becoming charity partners of businesses as well as working together with other organisations to send oxygen units to partners in India confronting the Covid-19 pandemic.

We welcome like-minded groups to get involved and get in touch with us to explore opportunities for collaboration.

Our collaborators include Tea India, NishkamSWAT, Darbar, PlantPops, Rolf Kilius, Aberdeen Standard Investments, Audrey’s Fund, Campbell Tickell, Beazley Management, Brandenburg Choral Festival, the Cambridge Siemens GAYE group, the Godalming Rotary Club, Natco Foods, Rotherfield Primary School, Selly Oak Quakers, David Mitchell and his sons through their Christmas Chase Fundraising run, Pallavi Modha who organises the Walk for Women and Soroptimist International of Chelmsford and District.

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Ethical Fundraising Policy

Action Village India’s guidelines on fundraising are guided by our partners’ social and ethical principles as members of the Gandhian movement in India.

All of Action Village India’s partners are engaged in campaigns against alcohol, none of them allow smoking on their premises and all promote non-violent change.  Our partners’ stand on those activities means that Action Village India will not seek funding from individuals, companies, groups or organisations profiting by manufacturing and selling tobacco, alcohol or arms.

Action Village India’s partners work can increasingly be seen as supporting those whose homes, livelihoods and even culture are under threat by the processes of industrialisation and globalisation, also informs the guidelines.  Action Village India will, therefore, not seek or accept funding from any companies whose activities are being actively opposed by communities connected with Action Village India in India.

By respecting these guidelines, Action Village India will minimise the possibility of seeking or taking funding from individuals, companies, groups or organisations which are involved in activities which run counter to its partners’ ethics and practice.

Please get in touch if there is any aspect of supporting AVI and our vital work across rural India that you would like to discuss or would like more information about.

Stay in touch

Please sign up to our newsletter to keep informed about our partners, projects, events and ethical products’ range and discover ways to get involved with our work.