100% Fair prices for artisans, 100% Profit for rural development
All our carefully selected products are hand-made by artisans, many of whose craft is under threat. 100% of profits from the products’ sale go to Action Village India’s development projects and partners in rural India. All products are traceable to their origin.
Most of our pieces are produced through our partner Ekta Parishad‘s Gandhian-based ‘Gram Swaraj’ or ‘village economy programme’, which ensures our weavers and producers a fair wage for their products. Ekta Parishad – translated as Unity Movement – is a people’s movement consisting of 11,000 community-based organisations, which is dedicated to building community-based governance, local self-reliance and responsible governmental action.
Ekta Parishad’s aim is to see India’s poorest people – including tribals, dalits and nomadic communities, re-gain control over their livelihood resources, especially land, water and forest.
Khadi London vets and curates their selection of fabrics, which are responsibly produced by co-operative and community-based farmers, graziers and artisan clusters in India. As a supplier of natural fabrics, their mission is to support the work of designers who value craft and provenance whilst challenging the unsustainable practices of fast fashion and throwaway culture.
Where Does It Come From? is an award-winning social enterprise that creates clothing and textiles that are kind – to our planet, to garment makers and to buyers. Everything they make is fully traceable: using a code printed on their labels, it is possible to trace the product all the way back to the cotton growing in the field.
Both brands donate 25% towards Action Village India’s development projects and partners in rural India.