About Action Village India

Action Village India (AVI) believes that every man, woman and child in rural India has the right to take control of their lives and to prosper in fair, equal and inclusive communities. Our activities centre on securing the rights and strengthening the livelihoods of India’s rural poor. We work with local partners on projects supporting education, health, land rights, agricultural innovation and women’s rights.

AVI has worked with its partners in India since 1989. Since then, India has changed dramatically – the economy has grown at six per cent a year and it has a rapidly growing middle-class. However, in sharp contrast, millions of India’s rural poor remain left behind by India’s economic development.

AVI was founded by and is run by people inspired by India. The rural development projects that AVI supports are devised and managed in-country by Indian non-government organisations who AVI develops partnerships with. They work with disadvantaged communities in the Gandhian tradition of non-violent change and self-organisation.

Our History

AVI was born out of the group ‘Friends of ASSEFA’ (The Association for Sarva Seva Farms, Tamil Nadu) in 1988. This group formed when Chris Wilde, who had volunteered for many months with ASSEFA in Tamil Nadu, returned to the UK and was asked by ASSEFA’s founder Sri Loganathan if he could create a support group. Chris gathered people who had visited ASSEFA’s projects or had a long-standing relationship with India, including Ivan Nutbrown, who went on to co-ordinate AVI’s activities from 2000 to 2016, Bryan Osbon, who set up Madras Café, James Copestake, Stephen Gibbs, Philip Jackson, Sarah Johnson, Elaine Morrison and Fran Wilde.

Action Village India – About

Within a year or two, AVI/Friends of ASSEFA (FoA) had begun to fundraise for a small weaving project in Tamil Nadu. In 1991, AVI was successful in securing a grant from the UK’s Overseas Development Administration for a rural development project in Lathur Block, Kancheepuram, Tamil Nadu. Over the following years, up until the early 2000s, AVI raised funds for a series of projects in the Lathur area, all aimed at enabling small and marginal farmers to cultivate their land and increase family incomes.

In 1994 it was decided to support four other Indian organisations; in 1994 Chris Wilde brought in CRUSADE, founded by Jothi Ramalingam (who himself had worked with ASSEFA); Philip Jackson introduced Kerala Gandhi Smarak Nidhi with its organic farming programme; Elaine Morrison recommended Lakshmi Ashram and Ivan Nutbrown introduced Nav Bharat Jagriti Kendra, who Ivan had known since he worked in Bihar in the 1960s.

In 1997, formally FoA became Action Village India (AVI) in recognition of its new partnerships and soon after, Ivan Nutbrown took on the role of Coordinator, a post he held until 2016 when a new Director, Anna Griffiths was appointed. Esther Trienekens became our International Partnerships Director in 2019.

AVI’s sixth partnership started in 2001 when it provided a small grant for Ekta Parishad’s peace march through areas of Bihar affected by violence. The march was started on 11th September, the birthday of Vinoba Bhave, Gandhi’s spiritual heir and the founder of the Bhoodan land reform movement. ASSEFA and NBJK also have their roots in this movement.

In 2017-8, AVI consolidated two new partnerships one with DAC Trust in Tamil Nadu who work closely with CRUSADE and the second with the Regional Center for Development Cooperation in Orissa.

From its first project in 1992 until today, AVI and Friends of ASSEFA have raised over £4.5 million for rural development projects in India. AVI is built on deep connections and friendships between partners in India and AVI staff, Trustees and members in the UK. It is in this spirit, that Action Village India’s contribution reaches far beyond financial assistance, to encompass opportunities for learning, the sharing of ideas and connections and mutual respect and solidarity.

Inspired by India since 1988


Chris Wilde forms the charity Friends of ASSEFA (FoA) as a discussion group


FoA raises funds for a small weaving project in Tamil Nadu


FoA registers as a charity and raises its first funds from DFID for a rural development project in Tamil Nadu


Sensetrade, a trading subsidiary for FoA, is formed


Chris Wilde and Bryan Osbon take a VW van to WOMAD Festival and set up a chai stall to raise money for FoA


Bryan Osbon returns to WOMAD for the third year and food is served for the first time.


FoA partners four other Indian organisations; CRUSADE, KGSN, Lakshmi Ashram, NBJK


FoA begins supporting small community groups in Bihar and Jharkhand with NBJK


FoA supports CRUSADE’s work with women on social, economic and political development in Tamil Nadu


FoA supports KGSN’s organic farming project in Kerala


FoA is renamed Action Village India (AVI)


EU and British Government funding agreed for new phase at ASSEFA’s agricultural development project, with 1123 below poverty line families in 25 villages


Ivan Nutbrown becomes AVI’s co-ordinator


AVI supports Ekta Parishad’s Land Rights march in Bihar. Ekta Europe holds its first meeting


Ekta Parishad becomes an official partner


AVI supports women dairy project, Tamil Nadu


AVI holds its first partners’ forum at ASSEFA’s Pooriyampakkam centre, Tamil Nadu


AVI supports Ekta Parishad’s Land Rights march in Chhattisgarh and publishes the ‘Truth Force’ book on the march


AVI supporters join Ekta Parishad’s mass land, water and forest rights march across Orissa


DFID supports the community action project with NBJK for three years


AVI begins to support 200 girls a year to attend secondary school in Bihar & Jharkhand


AVI provides emergency relief to villages in Tamil Nadu, affected by the 2004 Tsunami – AVI’s first emergency appeal


DFID supports a local democracy project in Bihar and Jharkhand


2nd & 3rd AVI partners Forum at Ekta Parishad’s Tilda training centre in Chhattisgarh and with ASSEFA


AVI starts supporting Ekta Parishad’s work with fishing communities around Chilika Lake through local NGO, GJS


AVI supports a Mother Child and Health Programme in 35 coastal villages, Tamil Nadu


6 AVI supporters join 25,000 people for the last few days of Ekta Parishad’s Janadesh march on Delhi


Lakshmi Ashram hosts AVI 4th AVI Partners' Forum


AVI's second major emergency fundraising appeal, for flood relief in north Bihar - over £14k raised


DFID funds the first Disability Rights project with NBJK


5th Partners' Forum held with NBJK


AVI supports a large three year sustainable livelihoods project in Tamil Nadu with ASSEFA


The first Madras Café cookbook is printed


AVI's 8th partner forum hosted by ASSEFA


Big Lottery supports NBJK's second Disability Rights programme


Madras Café wins the People's Choice Award at WOMAD


Madras Café celebrates 25 years at WOMAD festival and wins the People's Choice Award again


AVI expands its Girls' Education programme in Bihar and Jharkhand


AVI's 9th Partners' Forum is held with NBJK, Jharkhand


Ivan Nutbrown retires from a staff role at AVI


AVI raises record funding for its appeal for victims of the Kerala Floods


AVI pilots a new organic farming project with KGSN in Kerala


AVI launches a new range of ethical products


Madras Café records the biggest turnover ever at WOMAD of £46,000. Natco Foods also sponsors AVI @ WOMAD


AVI's 30th Anniversary


AVI launches a new livelihoods programme around Chilika Lake, Orissa with new partner RCDC


AVI shares solidarity with partners for their social and economic responses to the effects of Covid19, including work with migrants returning to rural India.


The second Madras Café Cookbook is printed!


AVI and Madras Café launch their first virtual festival, Madras Café Unlocked - a gathering of food, festivities, music, solidarity and humanity.


EquiDiversity becomes a partner and Action Village India starts supporting their Strengthening Women's Leadership and Participation in Rural Local Governance Project.


Action Village India's 10th Partners Forum is held virtually for the first time during the Covid-19 crisis; allowing participants from the UK and India to join.

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